Issue 47

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The Eagle Flyer is published every other Thursday and is
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IN THIS ISSUE:

1. Flight Lines: A new perspective on our errors
2. Wing Tips: Computer vulnerability testing and loss prevention
3. Feature Article: "6 Questions Your Sales Letter MUST Answer"
4. Alter Eagle: The Old Farmer's Almanac Web Site
5. Eagle's Talon: "Pay Per Click Profits" - Courtesy eBook
6. From The Bench: "The PC and Internet Companion"
7. Eye Of The Eagle: Yet Another Fill In The Blanks
8. Contact The Flyer: Send questions, comments and articles

1) ======= Flight Lines =======
[Observations on business and life]

The man who makes no mistakes does not usually make
anything. --Edward Phelps

Error is discipline through which we advance.
--William Ellery Channing

Don't be afraid to make a mistake. Errors are a natural
part of life that can help us to learn. By looking at our
errors from a new perspective, we can get that much closer
to our goals.

2) ======= Wing Tips =======
[A variety of business helps and tips]

Computer vulnerability testing and loss prevention

If you are connected to the Internet, you might be
vulnerable to attack from an outside intruder.
To test your computer's "ports", take advantage of
this online security scan, courtesy of DSL Reports.

http://www.dslreports.com/scan/

If you find that you are at risk, you can download a
no-cost high-quality firewall from ZoneLabs here:

http://download.zonelabs.com/bin/free/1012_zl/zlsSetup_45_538.exe

When such tools are available, it makes sense to do all
that you can to protect your working environment. Taking
the extra few minutes to learn important safeguards can
ultimately repay you tenfold in increased security and
loss prevention.

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We're Are Giving Away Automated Marketing Systems!
No Exceptions - Sign up for our courtesy e-course
"Robot Success Series". Learn about Autoresponders,
Ad Tracking, Learn to Write Effective Follow-Ups and
Learn to out perform your competition, at No Cost!
http://www.eagleflyer.com/a/rr.html

3) ======= Feature Article =======

"6 Questions Your Sales Letter MUST Answer"
By Grady Smith

1) Who Are You Selling Your Product To?

Before writing word one of your sales letter you must know
who is in the market for your product. You need to be able
to take your product and find the one specific group that
is going to desperately have a need for your offer.

The more specific the better. If you're offering a fishing
lure designed to catch salmon you wouldn't market it to men
in general. You'd narrow it down to people that fished. And
even more specifically, you'd market it to those that fish
for salmon. By doing this your sales letter can speak
directly to your prospect and therefore make more profits
for you.

2) How Is Your Product Different?

What sets your product apart from the competition? Have you
done studies to show it works better? Do you have a higher
overall level of customer satisfaction compared to your
competitors? Can you say that your product is the only one
that does something no other product does? If so, tell the
reader in your sales letter.

If you can tell your prospect that your product offers a
highly desired benefit unavailable from your competitor's
product then you're going to make the sale.

3) Why Should The Prospect Believe You?

With all the scams and false information being given through
advertising, disbelief sets in pretty fast. So you've got
to make your prospect believe what you´re telling them is
the undeniable truth. And you've got to do it fast before
the prospect starts to think that every claim you´re making
can't possibly be true.

So tell them why they should believe you. Show them stats
to back up your claims. Prove to them that what you're
saying is the truth from the beginning and they'll believe
everything you have to say from that point forward.

4) What Are ALL The Benefits Your Product Offers?

But not only the biggest, most obvious benefits, but also
those that are not so evident.

By creating a long list of benefits the customer gets with
your product you better your chance of listing the one
thing they really need. And if you can show them one
benefit that captures their eye then you´re going to make a
new customer.

5) Why Might Your Prospect Say "No"?

Read your letter from the viewpoint of your prospect. Would
you say yes to the offer? If not, why?

Reading over your sales letter and answering questions and
objections as they arise is a guaranteed method for
increasing response and breaking down buying resistance.

6) Why Should Your Prospect Act Now?

The final question you must answer for your prospect is why
they need to act immediately. Miss this crucial step and
your offer will be put on permanent hold as the prospect
makes plans to act at a later date but never does.

Give them a believable reason to act immediately. Give them
a special price if they act within the next few days. Or
tell them quantities are limited and once they're all gone
they won't be sold at any price.

Just make sure that your urgency is believable and truthful.

===========
Grady Smith offers high power sales letters, classifieds,
and auto responders -- all guaranteed to pull -- at prices
you can afford. Visit his website now for full details on
how you can pull more profits from your website:
http://www.cheap-copy.com

4) ======= Alter Eagle =======
[Sites and services that we recommend]

The Old Farmer's Almanac Web Site

What a GREAT web site! If you already know about the Old
Farmer's Almanac, then you will be delighted with this
interesting resource. If you have never heard of it, go
there now, create a no-cost account and prepare to have
a bunch of fun and learn a lot.

http://www.almanac.com/index.php

5) ======= Eagle's Talon =======
[Tools to help you "get a grip" on things]

"Pay Per Click Profits" - Courtesy eBook
By Paul Manuel

Pay Per Click Profits shows you step-by-step all that
you need to know to get started with the "pay per click"
advertising method.

If you are not yet earning an income online, then you
definitely NEED this book.

Get your courtesy copy here:
http://www.eagleflyer.com/dload/ppcprofits.pdf

6) ======= From the Bench =======
[Real-life accounts of hardware, software and more]

"The PC and Internet Companion"
From The Newbie Club

This is definitely NOT just another ebook! It's actually a
library of 6 individual volumes combined into one
downloadable eBook, and I'm told that feedback from
the pre-launch reviewers has been absolutely fantastic!

In fact many of them commented that this Mega library is
suitable for Newbies and Not-so-Newbies.

They studied every PC and Internet learning publication they
could get their hands on, so that they could guarantee to
produce the most effective publication of its kind. And it's
written in the easy, laid back language which has made them
World Famous.

Here's what it contains ...

6 Volumes,

43 Chapters,

32 Topics,

123 Charts, Images, and Screen Captures. And a MASSIVE 849
Tips, Tutorials, and additional Resources.

Now that's what I call over-delivering!

It's specifically designed to be used as ...

A comprehensive in-depth course,

OR;

An occasional learning center to be dipped into as time
permits,

OR;

The ultimate reference library to refer to whenever you come
across a PC or Internet problem you don't understand.

That's why it's called Companion, because you can have it
sit on your PC desktop, ready at all times just to delve
into as and when you wish.

So without further ado, take a look at it yourself. The
amount of stuff in there will absolutely astonish you.

http://newbieclub.com/comp?add_skills

Check it out!

Ralph Moore

P.S. Apparently, one of the reviewers suggested cutting down
on the amount of content because she feared it may
intimidate some people. But, as you will see, you don't
*have* to learn it all. But if you do, you'll confidently
call yourself a PC and Internet Wizard!

See if you agree ...
http://newbieclub.com/comp?add_skills

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If You Promote Or Advertise ANYTHING Online, Read This NOW!

There's a new web site that will reveal to you, step-by-step,
"How To Double Your Business & Profits EVERY Month"! Plus,
this month only, you can get a $49 "Web Advertising Course"
at no charge. I use this myself and recommend you visit:

http://www.eagleflyer.com/a/am.html

7) ======= Eye of the Eagle =======
[Ideas to inspire better communication]

Yet Another Fill In The Blanks

Example: 12 = M_ _ _ _ _ IN A Y _ _ _
Answer:  12 = MONTHS IN A YEAR

57 = H_ _ _ _ V_ _ _ _ _ _
11 = P_ _ _ _ _ _ ON AN A_ _ _ _ _ _ _ F_ _ _ _ _ _ _ T_ _ _
1000 = W_ _ _ _ T_ _ _ A P_ _ _ _ _ _ IS W_ _ _ _
29 = D_ _ _ IN A L_ _ _ Y_ _ _
64 = S_ _ _ _ _ _ ON A C_ _ _ _ _ _ _ _ _ _ _
3 = B_ _ _ _ M_ _ _ S_ _ H_ _ T_ _ _ R_ _
101 = D_ _ _ _ _ _ _ _ _

(Answer(s) in the next issue of the Flyer)

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Answer to Last Issue's Puzzler...

[What state is surrounded by the most water?]

Hawaii. After all, it IS the only state that's an island!

8) ======= Contact the Flyer =======

Do you have questions that you would like to have
answered in a future issue? Would you like to offer
a business or technology tip for our readers?
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Copyright © 2000-2004 Eagle Computers. All rights reserved.
No part of this publication may be reproduced in whole, or
in part, without the express written consent of the
publisher.

Registered with the Library of Congress. ISSN: 1535-8429
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