"Helping Your Business Fly"
Issue 5
IN THIS ISSUE:
1. FLIGHT LINES: "Persistence yields Success"
2. WING TIPS: Linux How-To's, General Windows Shortcuts
3. FEATURE ARTICLE: How to Sell 300% More of Your Product...
4. ALTER EAGLE: "Blazing Traffic" to Your Website
5. EAGLE'S TALON: PowerDesk 4 (Free Version)
6. EYE OF THE EAGLE: How many months have...
7. CONTACT THE FLYER: Send questions, comments and articles
1) ======= Flight Lines =======
[Observations on business and life]
He that would have the fruit must climb the tree.
refuses to quit. --Napoleon Hill
He conquers who endures. --Persius
2) ======= Wing Tips =======
[A variety of business helps and tips]
*** Linux
For a variety of How-To text documents, on just about every
conceivable Linux topic, visit the following page, which
is listed at the Linux Documentation Project website.
http://www.ibiblio.org/pub/Linux/docs/HOWTO/
*** Windows 9x, ME, NT / 2000
General Windows Shortcuts
Keys: Action:
F1 General Help information
CTRL+ESC Open the Start menu on the taskbar
CTRL+ALT+DELETE Early versions show the Close Program box,
which lists all running applications and
controls for End Task, ShutDown, and Cancel.
Later versions show a security dialog box,
which allow for: Lock Workstation, Logoff,
Shut Down, Change Password, Task Manager,
and Cancel. If not logged on, shows the
logon dialog box
DELETE Deletes selected items or moves selected
files to the Recycle Bin.
DELETE+SHIFT Deletes selected items or destroys files permanently
CTRL+N Opens the New dialog box
CTRL+O Opens the Open dialog box
CTRL+P Opens the Print dialog box
CTRL+S Opens the Save dialog box
CTRL+X Cuts the selected items to the clipboard
CTRL+C Copies the selected items to the clipboard
CTRL+X Cuts the selected items to the clipboard
CTRL+V Pastes the copied items from the clipboard
CTRL+Z Undoes the last action
CTRL+B Changes a character formatting to Bold
CTRL+I Changes a character formatting to Italic
CTRL+U Changes a character formatting to Underlined
ALT+BACKSPACE OR CTRL+Z Undo the last action, where available
ALT+SHIFT+BACKSPACE Redo the previously undone action
3) ======= Special Notice =======
Memory Prices are still falling. For the third consecutive
month, memory prices have taken a nosedive. We are not sure
just when this will stabilize, but you might want to consider
grabbing that extra memory before the price goes back up.
We use and recommend Crucial Technology Memory in all of our
custom workstations and servers. You can order online by visiting
their website at:
Crucial Memory
4) ======= Feature Article =======
FEATURE ARTICLE: How to Sell 300% More of Your Product
in 72 Hours Than You Did All Month
Microwave marketing.
You pop your advertising into a machine,
press the "Submit", er, "Start" button and in
just a few seconds...
...voila! The door swings open and out
pours a hot helping of sales.
Sounds good, huh? Kind of makes my mouth
water just thinking about it. Is it possible?
Why not?
We live in a world that has "instant"
pudding, "instant" cameras and "instant" credit.
Why not "instant" traffic?
Not only is it possible, but it is not all
that complicated to achieve. How about a crash
course in "microwave marketing"?
Most experts agree that advertising in
ezines is the quickest way to effectively
generate website traffic and sales. However, it
presents its own share of problems...
1. Ezine advertising is incredibly popular
which means most ezines are becoming flooded
with classified ads. The average ezine reader
sees hundreds of headlines and classifieds a
day, usually taking nothing more than a glance
in their direction. How is your ad going to
stand out?
2. Solo mailings (classified ads sent alone
to the newsletter subscriber base) are very
effective, but many small business owners find
them too pricey for their budget. With so many
options, which ezines should you advertise in
without overspending?.
3. The best way to draw traffic and
ultimately, sales from ezines is to write and
submit articles for publication. After all, the
article, the content, is the central focus point
of an ezine. But, not everyone is a writer.
So, how can the owner of a small to medium-
range internet business, who doesn't write,
effectively generate profits with ezines? By
developing a joint-venture with ezine publishers,
that's how. And not just any ol' joint-venture
- one that works, works well, and works
virtually every single time it is proposed.
By following a simple, 6-step formula, you
can literally have hundreds of ezine publishers
actively promoting your product to their
subscriber base in a matter of days.
Let's get you started, shall we?
1. Set the right goal. Learn this
unchanging truth about doing business on the
web: If you do not set a goal to shoot for, you
will aim in the wrong direction. I guarantee
it. Your joint venture must have a purpose. It
must have some specific function it exists
solely to perform. Ask yourself one very simple
question...
...what is it that you want to accomplish
with your joint venture?
Now, the overwhelming answer I receive is
"make a lot of money." Perhaps to your
surprise, that IS NOT the right goal. Granted,
an increase in sales is a secondary goal, but
there are a couple of more important goals for
an ezine joint-venture project that you must
consider...
(a) Securing lifetime customers that will
continue to do business with you year after year.
The primary objective of this joint-venture is
to establish a business relationship with new
customers. Customers who soon gain confidence
in your products. Customers who soon grow to
trust in you and respect your suggestions and
input. Customers who will continue to fund
your vacations and contribute to your retirement
account long after the joint venture has fizzled
out.
Build a customer database. That is goal
number one. Aim in that direction.
(b) Recruiting new affiliates who will
actively promote your products and services.
For several years, I struggled with how to
advertise online. What techniques should I try?
Where should I spend my advertising budget?
What works and what doesn't? I wanted to try
everything but realized very quickly that this
was impossible.
Then, the almost-burned-out light bulb begin
to flicker a bit, and a light went off in my
mind. I need affiliates. I need hundreds of
affiliates promoting my product for me. I need
affiliates who will try all of the different
techniques that I don't have the time or money
to try. The reality of the web is this - an
affiliate program is THE absolute best way to
see significant growth in your sales, hands
down. Nothing else comes close.
Build your marketing sales force. Put a big
bull's eye directly on top of your affiliate
program. Take aim and fire away.
2. Develop a contact list. After you have
established that your goal is to generate some
immediate sales and build your future sales, it's
time to develop a list of ezine publishers that
you will contact with your joint-venture
proposal. While there are several quality
directories online where you can find ezines
listed along with publisher contact information,
I suggest you start with a couple of "ezine
swap" directories.
The reason that I recommend my clients start
with ezine publishers who participate in ad
exchanges is simply that these publishers have
already expressed an interest in working
together on a joint-venture of some type. An ad
exchange is one of the simplest forms of a
joint-venture. Any ezine publisher who
participates in these types of exchanges is
likely to be open to the idea we are going to be
proposing.
There are several nice directories of
publishers who participate in ezine ad swaps
online.
Terry Dean has a nice listing at
http://www.bizpromo.com/ezinetrades.htm
The E-Publishers Resource Book has a
directory in ebook form for download at
http://www.cyberprofits.net/download/erb.exe
Freezineweb.com has an extensive directory
found at
http://www.freezineweb.com/ad-swaps1.html
These directories should give you a database
of about 700 ezine publishers to begin
approaching with your joint-venture idea.
3. Create an irresistible offer. Herein
lies the MOST IMPORTANT part of the
joint-venture process. You simply must put so
much tantalizing bait onto your line that the
fish have no choice but to take a bite. Don't
be afraid to let the ezine publisher get more
out of the initial trade that you do. In fact,
if you don't, then your joint venture may be a
failure. You simple must make an offer that is
so overwhelmingly attractive to the publisher
that they would have to be insane to pass it up.
Make it lop-sided in their favor.
Remember, your primary goal isn't to make
immediate profits, although you will generate
sales with the joint-venture. Just remember that
it doesn't matter if the publisher receives a
greater portion of the profits on the initial
trade...
...you will gain lifelong customers and new
additions to your reseller team. Both of which
will earn you much more over the long haul than
you give up in the beginning.
So, how do you create an irresistible offer?
Every ezine publisher is looking for two things:
(1) Quality content to pass on to their
subscribers, and (2) A method of generating
income for themselves. Develop an offer that
meets those two criteria and I GUARANTEE you
that you will have ezine publishers forming a
line in front of you fast enough to make your
head spin.
Just as an example, let me share with you a
joint-venture proposal that I pitched recently to
several hundred ezine publishers. I followed
the exact steps you are reading in this article.
When I approached
the ezine publisher, here is
what I proposed...
I wanted them to send a solo mailing to
their ezine subscribers promotiing my new web
marketing product. Included in the mailing was
a FREE password for all of their subscribers to
access a private site we developed at no cost to
themselves. This private site was stocked with a
handful of very helpful web marketing goodies.
By doing this, I met criteria #1 - provide
quality content for the subscribers. Now, here
is the offer I made for the ezine publisher -
the method of generating income for themselves.
First, the solo mailing that was sent would have
a reseller id number assigned to the ezine
publisher. Any sales that came in would
automatically earn them a 50% commission.
Secondly, I gave them reprint rights to an ebook
that I wrote and am currently selling online -
another way for them to generate sales.
Thirdly, I gave them a free copy of the new web
marketing product that was the subject of my
solo mailing. (a $39.95 value)
And, finally, I gave them a free copy of an
incredible internet marketing course that I
purchased reprint rights to. (a $29.95 value)
How many of you ezine publishers could turn
that down?
Needless to say, the joint-venture was a
total success. On the surface level, it looks
very one-sided. But I ended up making a tidy
sum of profits from the solo mailing, established
a sizable database of new customers (some of
which have already purchased back-end products),
and established a couple dozen new affiliates.
(One guy has already sold 13 units in less than 48
hours.)
This is a joint-venture that I will be
benefiting from for years.
Make your offer irresistible. Don't be
afraid to let the ezine publisher get more from
the initial trade. Cast your line out there and
start reeling 'em in!
4. Approach your potential partner. You've
got a gameplan. You know where you are headed
and you have a contact list of publishers who
will help you get there. Your offer is so
outstanding that you've almost talked yourself
into taking a bite of the darn thing yourself.
Everything is in place. Now, you need to
approach those on your contact list. When you
do, remember three things...
(a) Personalization. Always, always, always (did
I mention "always"?) personalize your
correspondence with a new potential partner.
Never send a mass mailing to hundreds of ezine
publishers addressed to "Dear Ezine Publisher"
or "Dear Sir." My first name isn't "Ezine" and
my last name isn't "Publisher." Get it right or
get yourself a new JV partner. You will always
(there's that word again) get a much better
response by personalizing your correspondence.
Do your research. Mention the name of their
ezine. Comment on their articles or something
about their website. After all, you are about to
become partners. Get it started on the right
foot.
(b) Presentation. Always, always, always (I
see a pattern forming ;-) check your email
BEFORE you send it for typographical,
grammatical and formatting errors. Send
yourself a copy of it before mailing it out.
Proofread it carefully. Or, better yet, have
someone else proofread it. Make sure that your
lines don't break off in mid sentence. No
reputable ezine publisher wants to do business
with a third grader. Make sure your presentation
doesn't look like you created it with a box of
crayons.
(c) Profitability. Always, always, always
(good grief, I sound like a broken record) stress
how beneficial the joint-venture will be for the
publisher. Remember, you've already convinced
yourself that it's a great deal. You're halfway
there. ;-) Now, it's your job to sell it to the
ezine publisher. Stress the benefits.
Reinforce that there are no drawbacks. Convince
the publisher it is a must-win situation.
If your JV proposal is a winner, many of the
ezine publishers will get right on it. I have
literally sold more product in the first 72 hours
of a joint-venture than I previously sold during
the entire month. It's time to open the
microwave and dive in!
5. Work the back-end. Within just a few
days sales, will begin to come in. New
affiliates will begin to join your reseller
program and they will begin to draw even more
new customers to your website. Be ready! Have
an entire product line in place. Whether you
promote your own products or affiliate programs,
have things in place to continue capitalizing on
your new customer database. It's growing
everyday, so use it.
One simple thing that has always worked well
for me is to have an ebook or autoresponder
course available for new customers and new
affiliates to give away. Customize it with a
unique reseller i.d. number for them, and many
will begin to give it away to their network of
associates immediately. It's a great way to
quickly multiply your marketing like a virus,
with virtually no effort on your own part.
6. Repeat the process. So, your joint-venture
was a great success. So, don't stop there.
Many of your new customers and affiliates are
ezine publishers as well. Offer them the same
proposal. Stretch your contact list, and
approach other ezine publishers with your
successful proposal.
And, of course, you have a database of those
who recently participated in your current
joint-venture. Contact them with a NEW offer
for a different product or service. Most will
continue to work with you on future projects.
Microwave marketing.
You pop your advertising into a machine,
press the "Submit", er, "Start" button and in
just a few seconds...
...voila! The door swings open and out
pours a hot helping of sales.
Sounds good, huh? Kind of makes my mouth
water just thinking about it. Is it possible?
I'm snacking on the profits right now.
Won't you join me?
Copyright © 2000 Jimmy D. Brown. All rights reserved
worldwide. Jimmy D. Brown is helping average people
get out of the rat-race and earn a full-time living
online. For more details on firing your boss and
creating your own internet wealth, visit us at:
http://hop.clickbank.net/hop.cgi?eagle33/thevault
5) ======= Alter Eagle =======
[Products and services that we recommend]
Concept: Website Traffic Building System
Overall Rating: 5 out of 5
Ease of Use: 5 out of 5
Effectiveness: 5 out of 5
Recommendation: Use it Immediately - Mission Critical Tool
Price: FREE
We heard some buzz about the new free traffic building system
called StartBlaze created by Mark Joyner of Aesop.com and
decided to test it out. Mark and his guys are always
releasing *something* over there, but this one is unique -
and breathtakingly cool.
We could probably fill up volumes with all the cool features,
but rather than waste your time, we thought we'd just give
you the URL so you could try it out yourself:
http://www.startblaze.com/cgi-bin/intro.cgi?2169
Listen, this thing is so easy, and so effective that you
would be certifiably insane not to use this immediately.
I mean that.
Bottom Line: This is probably the most effective traffic
building system we have ever encountered. We just hope it
stays free... You should get it now while it still is
.
6) ======= Eagle's Talon =======
[Tools to help you "get a grip" on things]
PowerDesk 4 (Free Version)
This version is FREE with no time or usage limits at all.
It includes PowerDesk File Manager, a large step up from
Windows Explorer.
The file manager gives you choices, like single or dual pane
file management windows, a powerful file finder, zip and unzip
capabilities, a dialog helper, and many more features.
If you have QuickView or QuickView Plus, you can view many
different types of files directly in the integrated PowerDesk
viewer pane (QuickView comes with Windows® 95, 98 and NT).
Download the FREE version here:
FREE PowerDesk 4 (1128kb)
PowerDesk 4 Pro (Text from Ontrack Web Site)
PowerDesk 4 Pro has all the great features and functionality in
PowerDesk 4, plus integrated FTP, a customizable toolbar for fast
access to your favorite files and applications, extensive file viewing
capabilities for over 200 types of files, a tool that helps you convert
graphic files from one format to another, a Size Manager that shows you
which files are cluttering up your drive, 90-days of free technical
support and much more -- all for only $19.95!
We actually use and recommend "OnTrack SystemSuite 3.0"(tm) which
is a suite of utilities which includes many more features, such
as a virus scanner, system "fix-it" utility, easy uninstaller
program, and more. (But try the FREE version, first. It might be
all you need. By the way, SystemSuite 4.0 is now available.)
You can (often) find these utilities at your local home electronics
or office supply store, such as Best Buys, Office Max, etc. or
at several online stores.
7) ======= Eye of the Eagle =======
[Ideas to help you think creatively]
Some months have 30 days and some have
31 days. How many have 28 days?
(Answer in the next issue of the Flyer)
***
Answer to Last Month's Puzzler...
(The more it dries, the wetter it gets.
What is it?)
A Towel
8) ======= Contact the Flyer =======
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to have
answered in a future issue? Would
you like to offer
a business or technology
tip for our readers?
Click Here To Email Your Tips
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=======***=======
Copyright © 2000-2003 Eagle Computers. All rights reserved.
No part of this publication may be reproduced in whole, or
in part, without the express written consent of the
publisher.
Registered with the Library of Congress. ISSN: 1535-8429
=======***=======
