"From Signatures To Sales"
by Ralph Moore
E-mail:
Use a "Signature" to add vital contact information
to all
outgoing email. A signature consists of a few lines
of text, which are added
to the end of each outgoing message.
You can use different signatures, for various purposes, when
sending
messages. In some cases, such as entering messages
in newsgroups, this is
VERY important, as I'll explain later.
Here is an example of a signature used for sending a reply to
a customer,
or someone requesting information:
-----------------------
Rocket Scientist For Hire - We Can Send You To The
Moon,
Plan the Exact Trajectory, Read the Stars, Tell You
Your
Astrological Future, Well...You Get the
Picture!
-----------------------
Marvin Galaxy, Rocket Scientist
To The
Moon, Inc.
123 Milky Way Drive
Hollywood, CA
12345
-----------------------
Toll-free:
800.123.4567
Voice:
234.567.1234
Fax:
234.567.1235
Website: http://www.tothemooninc.com
Contact
Email: mgalaxy@tothemooninc.com
Sales
Email: sales@tothemooninc.com
Support
Email: support@tothemooninc.com
Although this is an extreme example, the idea is to include
enough
information in your signature, that the recipient
will be able to EASILY
contact you by a variety of methods.
This is also a great way to keep everyone updated on
changes, such as
whenever you move, or change a phone
number or address, since it is less
likely that your
email address would also change at the same time.
You should send an email to all of your business contacts,
telling them...
"We have moved! Please update your records
to include the new address and
telephone numbers listed
below." (And then be sure to use the NEW signature
to effect
the change.)
Also, be sure to update your own information in all of your
signatures, as
well!
Newsgroups:
A lengthy signature when posting a message in an
Internet
message group, known as a "newsgroup" is a definite "no no".
It is sometimes considered "spamming" and could result in
your being
"flamed" which is a LARGE number on reply emails,
sent to your "inbox".
You could even be banned from posting to the newsgroup, or
lose your
Internet dialup account, in extreme cases.
This is becoming rare as more sophisticated methods are
being used to
filter unwanted email messages at the
newsgroup level.
A typical and generally acceptable signature for a newsgroup
might look
like:
--------
Marvin Galaxy, Rocket Scientist
Website: http://www.tothemooninc.com
Contact
Email: mgalaxy@tothemooninc.com
Signatures serve as your return address, and more. They are
there when
they are needed, and can definitely increase sales,
enhance the effectiveness
of your business and highlight your
status as an online professional. Use
them wisely!
Ralph Moore, editor of the FREE Eagle Flyer Newsletter,
Provides
"Motivational, Marketing and How To Technology
Tips That Can Multiply Your
Business Online".
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