"5 Powerful Ways to Market Using Autoresponders"
By Ralph Moore

1. FREE Reports
Similar to "fax on demand", this is an excellent way to
present dynamic content to your website visitors.
Place a link on your website, or in an online or offline
ad, offering a FREE Report in exchange for the visitor's
email address.

You can use autoresponders to introduce potential customers
to your business and all of the helpful information that
you have to offer. And you can keep the info fresh by simply
updating the response file from time to time.

When you use this method, in addition to your company
website, a wealth of knowledge can be made available 24
hours per day, 7 days per week.

2. Tech Support Replies
If you offer tech support by way of email, and you should
whenever possible, set up an autoresponder to let your
customers know that you have received their important
message.

This tells them that your system is working properly,
that you care enough about their problem to send an
immediate response, and that someone will contact them
personally as soon as possible. Then be sure to follow
up quickly, with a personal email, fax or phone call.

If you use professional software, such as Postmaster,
you can even personalize your messages with the person's
name and email address.

3. FREE Online Courses
If you have a large amount of information that will help
your customers, offer a FREE Online Course by using a
series of timed autoresponse messages.

Such courses can be easily updated and expanded as new
or additional information becomes available.

This is a powerful way to stay in touch with your customers,
and is the basis for much of the marketing that takes
place online.

4. [FAQ] Frequently Asked Questions
Keep track of all of the questions that your customers
ask you, and from time to time, offer the questions, with
appropriate answers in an "FAQ" file. This can be made
available to anyone who enters the email address for that
autoresponder.

If you find that your FAQ file is getting too big, you can
break it into smaller files, and send an index of those
files in the first autoresponse. Then the person can request
the individual file that meets their needs, by using the
specific email address for that file.

[FAQ] files are a great time-saver for you. By using
autoresponders, along with your company website, you can
provide a tremendous amount of information to your
customers, and visitors. This reduces the amount of time
spent answering the same questions time and time again.

5. Form Responses
Set up one or more forms on your website to allow your
visitors to request information from you, and use an
autoresponder to send an immediate response. You can use
a specific response for each form, based on the type of
information requested.

Autoresponders are powerful marketing tools. In addition
to offering immediate replies to your visitors questions,
autoresponders can be used to stay in touch, and build
better relationships with potential and existing customers.

The proper use of autoresponders helps to set you apart as
a true online professional, and adds an effective weapon to
your marketing arsenal, giving you the edge you need to stay
ahead of your competition.

Ralph Moore, editor of the FREE Eagle Flyer Newsletter,
Provides "Motivational, Marketing and How To Technology
Tips That Can Multiply Your Business Online".
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