1. FREE Reports
Similar to "fax on demand", this is a great way to present dynamic content to your visitors. Place a link on your website offering a FREE Report in exchange for the visitor's email address. This is a great way to introduce your visitors to your business and all of the helpful information that you have to offer. And since this is available from your website, they can access the info 24 hours per day, 7 days per week.

2. Tech Support Replies
If you offer tech support by way of email, set up an autoresponder to let them know that you have received their message. This lets the customer know that your system is working properly, and reassures them that they will be getting a personal reply soon. Then follow up quickly, with a personal email, call or fax.

3. FREE Online Courses
If you have a large amount of information that will help your customers, offer it in a FREE Online Course by using a series of timed autoresponse messages. This is a powerful way to stay in touch with your customers, and is the basis for much of the marketing that takes place online.

4. [FAQ] Frequently Asked Questions
Collect the questions that your customers are asking you, from time to time, and offer them in a [FAQ] file that is sent when they give you their email address. This file can then be easily updated as you answer more questions. [FAQ] files are a great time-saver for you. By pointing your customers to your website, and your autoresponse system, you can reduce the amount of time spent answering the same questions over and over.

5. Form Responses
Set up one or more forms on your website to allow your visitors to request information from you, by email, and use autoresponders to send your visitors a FREE report. You can use a specific report tied to the particular form that the visitor is responding to.

Autoresponders are powerful marketing tools. In addition to offering immediate replies to your visitors questions, autoresponders can be used to stay in touch, and build a better relationship with, potential and existing customers.

By using autoresponders, you can add to your ever-growing list of people who want the products and services that you have to offer.

I highly recommend Postmaster for all of your autoresponder email needs.

Ralph Moore is the editor of the FREE Eagle Flyer Newsletter, which offers "How To Technology and Tips That Can Multiply Your Business Online". To subscribe to the Eagle Flyer and receive a FREE report, visit: Eagle Flyer