One thing's for sure. The times that we are living in today
are certainly changing, and faster than ever these days. If
you hesitate, you're likely to be left in a "cloud of dust"
as your competition passes you by.
  
Continue to do the same things, and you will get the same
results. In fact, the results you get will probably "pale
in comparison" to the rewards of the past.

Here is one reason why.

Today, the average life expectancy in the U.S. is over 75
years of age, and rising. Over forty-five million people
in the U.S. alone are 60 years of age or older, and are
the fastest growing segment of the population.

This tremendous growth is largely due to the "Baby Boomer"
generation, people born between 1946 and 1964, who are now
77 million strong.

"Boomers", who are now between 36 and 54 years old, will
begin turning 60 in 2005.

Population estimates predict that by the year 2050, there
will be about 97 million people over 60 years of age, and
that they will represent about 28% of the total population.
 
With such a growing segment of the population, it makes
perfect sense to modify your business to satisfy the wants
and the needs of the "boomer" generation.

Do you own a dry-cleaning or other service-related business?
If so, are you offering your customers coupons and discounts
by email, or from your web site?

How about an auto repair center? Could your web site give
customers a service cost, and a time estimate, for each type
of repair?

Do you allow people to "book" their own appointments on your
company web site and from the comfort of their homes?

And whatever the business, do you offer to pick up and
deliver your products to your customers homes or business?

One of the characteristics of our times, is that the rules
are constantly changing. Things that worked last week, may
well be outdated today.

In order to survive the change and grow our businesses, we
must change the way that we do things, and the way we react
to the dynamic world around us.

Many people are working two jobs, and because they have less
"personal time", they are willing to pay more for goods and
services that were once considered a luxury.

Choose to change with the times, and you will reap many of
the rewards of your extra efforts. Fail to keep up with the
times, and you just might find that the "shop around the
corner" has passed you by.

By paying attention to the dynamic times in which we live and
to your customers' needs, chances are you can find ways to
grow your business and to benefit from our changing times.

Ralph Moore, Editor - Eagle Flyer Newsletter - Get Your
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