"The New World Of Online Commerce" - Part 1"
By Ralph Moore ©2004
Welcome to "the new world of online commerce".
Today, small businesses need efficient automated ways to
conduct sales online.
In many cases, the easiest way to get there is to make use
of "third party payment processors" that offer a complete
solution to the process of taking orders online.
These payment processors are usually very easy to set up
and require little in the way of maintenance. In most
cases they will provide their customers with a completely
automated system that is fast, efficient and reliable, in
exchange for a small percentage of the sale price of each
transaction.
With the capability of accepting payments 24 hours a day,
7 days a week, businesses can focus their efforts on their
business activities, instead of a complicated process of
taking orders and filling out forms.
When properly set up, the entire process including initial
customer inquiry, order taking, payment and product delivery
can be fully automated.
The process usually follows a path similar to this one:
1. A potential customer searches for a product online,
finds a carefully crafted ad that motivates him to click
the link to your site to see what your product offers.
2. Having read your excellent sales copy which answers
all of his questions about your product and convinces him
that he need look no further, the visitor now decides to
become your NEW CUSTOMER and buy your product.
(Think about it. That's a BIG DEAL, isn't it?)
3. Finding the payment button at the bottom or your web
page, your new customer clicks the sales link to begin
the process of transferring his money to your account.
(This is getting exciting!)
4. The customer fills out the order form and clicks the
submit button to send the information on for processing.
5. An automated payment "gateway" initiates a credit card
or "e-check" authorization process, and upon approval, the
transaction is completed, transferring funds from the
customers account to either your bank account or into a
holding account at the online processor.
(That's my favorite part of the process!)
6. In the case of online information products, the customer
is immediately taken to a web page where he can access his
products for download. With physical products, the customer
will be taken to your "follow-up" web page which explains
the rest of your process for product delivery, etc.
In all honesty, if you think about how automated this whole
process is, it's easy to see that the online sales process
that the Internet offers is simply amazing.
Even while you are asleep, your web page can be responsible
for acquiring new customers, making sales, delivering your
products, following up with your customers to insure their
complete satisfaction and more.
And one of the critical steps in the process is the use of
these third party payment processors. Here are a few of the
most successful companies and links to their web sites:
2CheckOut: http://www.2CheckOut.com/
ClickBank: http://www.clickbank.com/
IBill: http://www.ibill.com/
MultiCards: http://www.multicards.com/
PayPal: https://www.paypal.com/
PaySystems: https://www.paysystems.com/
ProBilling: http://www.ProBilling.com/
ProPay: http://www.propay.com/
Regsoft: http://www.regsoft.com/
Verotel: http://www.verotel.com/
V-Share: http://www.v-share.com/
Western Union: http://www.westernunion.com/
In the next in this series of articles, I will compare and
contrast the various services offered by these companies.
In the meantime, get started today by building a completely
automated online sales system, that can multiply your income
all day, every day.
This is what is known as the new world of online commerce!
Ralph Moore, Editor - Eagle Flyer Newsletter - Get
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