Here are some "tried and true" methods which never seem to
fail when used properly. When considering these ideas, be
sure that you change the way that you use them, from time
to time, so your customers aren't always seeing the "same
old thing".

1. Offer no-cost samples to familiarize new and existing
customers with your products.

2. Offer a "courtesy gift" with every purchase to increase
the perceived value of your products.

3. Offer "two-for-one" special sales on selected products.

4. Increase sales by offering a "mystery gift" with every
purchase over a certain dollar value.

5. Offer a gift for cash payments to increase immediate
cash flow and to reward your customers for reducing your
merchant fees and associated paperwork.

6. Offer special product bundles to move slower-selling
lines and increase overall sales.

7. "Upsell", to increase total sales, by offering related
accessories and products right at the time of the sale.

8. Offer after sales services at the time of the sale.

9. Offer a "buy now, pay later" plan to increase revenue.

10. Have an "Open House" to show off your business to area
residents and future customers.

11. Hold no-cost seminars to demonstrate new uses for your
products and to show your customers how they can get more
value by working with you.

12. Offer a no-cost web site with useful tips, reports and
information to increase your perceived value over that of
your competition, keep your business in the minds of your
customers and to help them get more value by continuing to
work with you.

By personalizing these ideas to fit your business type and
by striving to "put your customer first", you can increase
sales and take your business to new levels of success.

Ralph Moore, Editor - Eagle Flyer Newsletter - Get
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